Hello dear followers. On Friday evening I attended an awesome lecture on Livingston Campus put on by the creators of the website Texts From Last Night (www.textsfromlastnight.com). Texts From Last Night (TFLN) was founded in February 2009 by two friends (Ben Lator and Lauren Leto) for reasons that may or may not include: the tendency to press send more easily as the night turns to morning, friends' social habits, disgraced government officials, exes, law school, closing down bars and leaving tabs open, general debauchery and/or a common disgust for all the negativity surrounding the 'sexting' phenomenon. Their goal was to create a site that was revealing in nature yet still had the ability to conceal the identity of everyone involved; that is why it is so fun!
While listening to the lecture I was surprised to learn that it only cost Ben & Lauren $200 to start up this website. For little money these past-law students ended up creating a texting empire. They now have a book, which was raffled off during the lecture. I was not lucky enough to receive one of the book copies but was certainly close each time to the called number. Ben and Lauren also explained how this phenomenon that they have created will soon be a sitcom tv show, possibly on the FOX channel. TFLN also now has an app for one's cell such as the iPhone or Android. They also mentioned that they have not submitted about 4 million texts to their website that they received either due to the content being boring, down right crude or hate texts sent to them. In the end I had a great time attending this lecture. I thought it was inspiring to hear how two college kids in Law School came up with a simple plan and how they made it into a million dollar business overnight. I believe it's all in how you reach your audience.
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